Infographics
Communities | Infographics
Swoop
Half of patients ask about a specific brand in the doctor’s office, new survey finds
Patients share their attitudes toward pharma advertising, ad exposures, and how they speak with HCPs about medicine in exclusive research
Conversational AI | Infographics
Swoop
Conversational AI in Pharma: Avoid the Pitfalls of Building In-House
In today’s digital world, patients and healthcare providers (HCPs) expect instant access to information. With 82% of consumers preferring conversational AI over waiting for a customer service representative, the question isn’t if pharmaceutical brands should implement a virtual agent on their website, but how.