Downloads
Swoop
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Swoop explains the current challenges facing the television advertising industry and how to forge a path to success.
Swoop
Optimizing TV Engagement with Precise Patient Audiences
Swoop explains how and what healthcare marketers need to understand about real world data to optimize engagement.
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
[email protected], Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry.
Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
Erin Deruggiero, Chief Digital Officer at Swoop, sat down with Marc Iskowitz, Editor in Chief of MM+M to discuss the increased benefits to both marketers and patients when campaigns align.
Communities | Patient Insights
Swoop
Understanding the Patient Perspective in Living with and Treating Spondyloarthritis
Background Spondyloarthritis (SpA), the group of conditions that includes ankylosing spondylitis, psoriatic arthritis, and non-radiographic axial spondyloarthritis, among others, can lead to symptoms of pain, stiffness, and swelling. The burden of disease can affect patients’ quality of life. Objectives Patient research was undertaken to explore the impact of spondyloarthritis on quality of life, patients’ ability […]
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
Swoop
Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
Building custom audience segments can help marketers better reach ideal consumers.
Swoop
The Health Data ‘Dream State’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Communities | Patient Insights
Swoop
Insights from thousands of people with MS Uncover Adverse Effects Lead to Nonadherence
Social listening pinpoints adverse events as a key factor in patient dropout and reveals a critical opportunity for brand managers to provide support.