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HCP Marketing | Case Studies
Swoop
Driving 157 New-to-Brand Starts by Targeting HCPs at the Point of Care
A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD. Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 21% by Targeting Unified DTC and HCP Audiences the Point of Care
A multiple myeloma brand needed to increase market share among diagnosing physicians in a competitive treatment landscape. The indication was promoted via targeted messaging to both HCPs and likely sufferers at point-of-care locations where multiple myeloma was diagnosed at high volumes.
HCP Marketing | Case Studies
Swoop
A Leading Brand Sees 382 New-to-Brand Starts with Swoop HCP Audiences
A leading pharmaceutical manufacturer wanted to increase brand awareness with priority physicians treating rheumatoid arthritis. Swoop utilized NPI-to-device matching to serve cost and coverage-focused messaging programmatically to HCPs organically browsing compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 37% by Targeting Competitive Writing HCPs
A leading pharmaceutical manufacturer wanted to increase market share in a competitive treatment landscape. Swoop targeted HCPs writing prescriptions for alternative plaque psoriasis therapies across devices on compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 33% Through Programmatic Activation of Priority HCPs
A pharmaceutical brand wanted to engage priority physicians to increase brand awareness within the competitive melanoma marketplace. Swoop built a highly targeted HCP audience to deliver efficacy messaging to physicians while they consumed compliant, non-endemic content.
HCP Marketing | Case Studies
Swoop
Activating Priority HCPs Leads to a 29:1 ROI
A follicular lymphoma therapy needed to increase physician awareness as part of its launch strategy. Swoop engaged a target list of priority HCPs through 1:1 programmatic activation. Safety and efficacy were served to HCPs while consuming content on non-endemic sites and apps.
HCP Marketing | Product Overviews
Swoop
Swoop HCP Pro Overview
An AI-driven approach that goes beyond traditional NPI targeting and PLD reporting solutions.
DTC Audiences | Product Overviews
Swoop
Swoop DTC Audiences Overview
Reach 99% of your DTC target with Swoop’s 100% compliant audiences across all 50 states.
MyHealthTeam | Patient Insights
Swoop
Patient Reported Impact of Inflammatory Bowel Disease
Background People with Crohn’s Disease (CD) or Ulcerative Colitis (UC) often struggle not only with the physical aspects of IBD, but also the mental health, social and economic ramifications of the disease. Understanding the holistic impact of IBD on patients is crucial to enabling IBD patients to live more fulfilling lives.
MyHealthTeam | Patient Insights
Swoop
Patient Reported Impact of Psoriatic Arthritis and Desired Treatment Outcomes
Background People living with psoriatic arthritis often struggle with the physical and mental health toll. Understanding the holistic impact of psoriatic arthritis is crucial to treating patients and enabling them to live more fulfilling lives. Objectives To understand the impact of psoriatic arthritis (PsA) and desired treatment outcomes.