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HCP Marketing | Case Studies
Swoop
Increasing Script Lift 33% Through Programmatic Activation of Priority HCPs
A pharmaceutical brand wanted to engage priority physicians to increase brand awareness within the competitive melanoma marketplace. Swoop built a highly targeted HCP audience to deliver efficacy messaging to physicians while they consumed compliant, non-endemic content.
HCP Marketing | Case Studies
Swoop
Activating Priority HCPs Leads to a 29:1 ROI
A follicular lymphoma therapy needed to increase physician awareness as part of its launch strategy. Swoop engaged a target list of priority HCPs through 1:1 programmatic activation. Safety and efficacy were served to HCPs while consuming content on non-endemic sites and apps.
HCP Marketing | Product Overviews
Swoop
Swoop HCP Pro Overview
An AI-driven approach that goes beyond traditional NPI targeting and PLD reporting solutions.
DTC Audiences | Product Overviews
Swoop
Swoop DTC Audiences Overview
Reach 99% of your DTC target with Swoop’s 100% compliant audiences across all 50 states.
MyHealthTeam | Posters
Swoop
Patient Reported Impact of Inflammatory Bowel Disease
Background People with Crohn’s Disease (CD) or Ulcerative Colitis (UC) often struggle not only with the physical aspects of IBD, but also the mental health, social and economic ramifications of the disease. Understanding the holistic impact of IBD on patients is crucial to enabling IBD patients to live more fulfilling lives.
MyHealthTeam | Posters
Swoop
Patient Reported Impact of Psoriatic Arthritis and Desired Treatment Outcomes
Background People living with psoriatic arthritis often struggle with the physical and mental health toll. Understanding the holistic impact of psoriatic arthritis is crucial to treating patients and enabling them to live more fulfilling lives. Objectives To understand the impact of psoriatic arthritis (PsA) and desired treatment outcomes.
MyHealthTeam | Posters
Swoop
Understanding the Impact of Stigma in an Online Community of Hidradenitis Suppurativa Patients
Background People with hidradenitis suppurativa (HS) often experience feelings of stigma.1 This study aimed to assess how they feel about the impact of HS on their sense of self and how they think others perceive them. Objective To evaluate sources of stigma in HS. To evaluate the dynamics and impact of internal and external stigma […]
MyHealthTeam | Posters
Swoop
Empowering Primary Biliary Cholangitis Patients with Peer Support and Education
Purpose To share a successful example of building a rare disease social network by creating a scalable, connectedcommunity and making patient education readily accessible. Background MyHealthTeam (MHT) has created 61 social networks for people living with chronic health conditions, including 14 rare diseases. The social networks provide individuals living with these conditions an opportunity to […]
MyHealthTeam | Posters
Swoop
Patient Reported Impact of Pulmonary Arterial Hypertension and Desired Treatment Outcomes
Background Patients diagnosed with the rare disease of PAH must deal not only with the physical aspects of PAH, but also the mental health, social, and economic ramifications of this life-changing disease. Understanding the holistic impact of PAH on patients along with patient needs is crucial to enabling them to live more fulfilling lives.
MyHealthTeam | Posters
Swoop
Lung Cancer Patient Reported Experiences With Biomarker Testing
Introduction Research was undertaken to better understand awareness and experiences with biomarker testing among patients living with Non-Small Cell Lung Cancer (NSCLC). Additionally, research sought to understand potential health inequities in terms of access to biomarker testing.