1 min read

Optimizing Omnichannel Engagement Through a Single Audience

Picture of Emilie Branch Emilie Branch Nov 3, 2022 6:00:00 AM

Healthcare Marketing Omnichannel
Featured Image

By: Emilie Branch, Content Manager, Swoop 

Katie Carr, SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.

MM+M's editor-at-large Marc Iskowitz sat down with Katie Carr, SVP of sales at Swoop, to discuss how custom audience segments can fit into the media plan and be activated across it to create a more effective media mix.

 

About the Author

Emilie Branch 

Content Manager

  Emilie_Headshot_cropped2 (1)

 

Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific. 

 

Why MyHealthTeam Became a Swoop Company and What It Means for You

By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company

After Swoop acquired MyHealthTeam last month, one of our clients - an...

Read More

Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta

Background

In the ever-evolving landscape of digital healthcare marketing, reaching the right patients with the right message at the right time is...

Case Study DTC Marketing
Read More

Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam, a Leading Opted-In Patient Community in the U.S.

NEW YORK, January 7, 2025 — Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, today announced its acquisition of

Press Release
Read More