Omnichannel
Swoop
What the Best Healthcare Marketers Know About Premium Video
Swoop and Beet.TV present a leadership series sharing practical lessons on using data-driven video across linear TV, CTV, and niche streaming to improve patient outcomes.
Swoop
Personalization That Respects Privacy: Rethinking Relevance in Healthcare
Pharma marketing leaders share how smarter storytelling, privacy-conscious data use, and AI-powered audience strategies redefine healthcare video advertising.
Swoop
From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age
Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.
Communities | Product Overviews
Swoop
Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026
Swoop's 2026 innovations build a truly patient-first marketing strategy.
Swoop
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
Swoop’s thought leaders are sharing their valuable insight on what’s needed to thrive in 2025.
Romain Bogaerts
Data Only Matters if You Activate and Reach the Right Audience
I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.