Patients

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From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights

Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
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Putting the Human Back In Healthcare Marketing

From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
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Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement

Swoop is creating a future where patients have unprecedented access to personalized health support.

Communities | Patient Insights

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Insights from thousands of people with MS Uncover Adverse Effects Lead to Nonadherence 

Social listening pinpoints adverse events as a key factor in patient dropout and reveals a critical opportunity for brand managers to provide support.
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