HCP Marketing
HCP Marketing | Case Studies
Swoop
Activating HCPs via CTV Leads to 12:1 ROI for Neurological Movement Disorder
Facing low brand awareness and unable to reach healthcare professionals prescribing competitive treatments, a neurological therapy sought to convert hard-to-reach HCPs. Swoop utilized NPI-to-device matching to serve 60-second promotions to targeted HCP households via CTV.
HCP Marketing | Case Studies
Swoop
Increasing Lift 22% by Activating Audiences within Leading EHRs and Programmatic Next-Best-Action Engagement
A pain management brand wanted to increase brand awareness and drive script lift among hard-to-reach HCPs by targeting them in EHR platforms. Swoop enabled the brand to activate key HCPs at the point-of-care while they were immersed in the clinical workflow within leading EHRs. To increase exposure within an omnichannel ecosystem, next best action programmatic […]
HCP Marketing | Case Studies
Swoop
Capturing 2X the Industry Standard Engagement at a Major Oncology Conference
A leading multiple myeloma therapy wanted to increase brand awareness and engagement among influential KOLs. Swoop used its proprietary data graph and gated geotargeting capabilities to reach HCPs with targeted media messaging on personal devices while attending a landmark oncology conference.
DTC Marketing | White Papers
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]
HCP Marketing | Case Studies
Swoop
Connecting with HCP Audiences at the Point of Care and Driving an 8:1 ROI
A brand treatment of hyperkalemia needed to increase awareness and drive script lift among priority HCPs. Swoop activated priority HCPs at the point-of-care with efficacy messaging digitally while they were consuming brand-safe, non-endemic content on desktop and mobile devices.
HCP Marketing | Case Studies
Swoop
Driving Engagement 60% Above Industry Average with Swoop HCP Audiences
A top plaque psoriasis drug sought to position itself as an appropriate treatment and/or first-switch after TNF failures with priority HCPs. Swoop uncovered HCPs diagnosing moderate to severe plaque psoriasis patients on a weekly basis to serve branded advertising on non-endemic sites and mobile apps.
HCP Marketing | Case Studies
Swoop
Reaching HCP Audiences Recently Ordering Tests Increases Script Lift by 31%
An oncology treatment wanted to influence decision-makers upstream by increasing brand awareness during tumor screening. Swoop executed a trigger-based program, engaging HCPs ordering genetic testing with the aim of identifying metastatic breast cancer screening specialists.
HCP Marketing | Case Studies
Swoop
Driving 157 New-to-Brand Starts by Targeting HCPs at the Point of Care
A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD. Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 21% by Targeting Unified DTC and HCP Audiences the Point of Care
A multiple myeloma brand needed to increase market share among diagnosing physicians in a competitive treatment landscape. The indication was promoted via targeted messaging to both HCPs and likely sufferers at point-of-care locations where multiple myeloma was diagnosed at high volumes.
HCP Marketing | Case Studies
Swoop
A Leading Brand Sees 382 New-to-Brand Starts with Swoop HCP Audiences
A leading pharmaceutical manufacturer wanted to increase brand awareness with priority physicians treating rheumatoid arthritis. Swoop utilized NPI-to-device matching to serve cost and coverage-focused messaging programmatically to HCPs organically browsing compliant, non-endemic sites and apps.