Swoop
Swoop
Diving Deep into Personalized CTV Advertising with Swoop and Roku
Hear from Swoop and Roku about the power of precision CTV audiences and personalization for pharmaceutical and healthcare marketing.
Swoop
Zero Party and First Party Data Defined for Pharma Marketers
"Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right people with less waste."
Swoop
Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment
Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current privacy landscape and what marketers need to know.
Swoop
Forging a Meaningful Connection with Customers On-Demand
A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.
Swoop
The New Brand.com Experience
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Communities | Patient Insights
Swoop
Patient-Reported Health Inequities Among Breast Cancer Patients
Background Equal access to and quality of care are critical for creating positive outcomes for women living withbreast cancer. Despite increased awareness of health outcome disparities in the US, Black and Latina women still experience unique challenges in their breast cancer journey. Objectives To better understand potential disparities in healthcare quality, affordability, and access based […]
Swoop
Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
As Google’s third-party cookies become obsolete, marketers should turn to privacy-safe targeting solutions based on real world data via Swoop.
Swoop
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry standouts being recognized in PRWeek’s “Dashboard 25: AI Edition.”
Swoop
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.
Swoop
Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com
Swoop's new conversational AI platform allows pharma brands to engage in 24/7, MLR-compliant near-human interaction with ideal customers in the moment of need.