Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture. We know we need to continuously evolve and become a better version of ourselves. Yet, we also need to remain laser focused on building the right things and running an efficient business.

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Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

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Insights

Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

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DTC Marketing

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]

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Marcella Milliet Sciorra

Announcing Swoop’s Brand Refresh

At Swoop, we’re not just redefining how healthcare marketers reach their audiences—we’re transforming the entire omnichannel experience.

Marcella Milliet Sciorra

Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands

Accessible exclusively through the company’s proprietary GenAI platform Swoop Piper, these AI Assistants represent a new frontier in healthcare marketing.

Marcella Milliet Sciorra

Exploring the Future of Pharma Marketing at DPE 2024

Every year at Digital Pharma East, the industry comes together to connect and learn from each other. Here’s everything you need to know from DPE 2024.

Marcella Milliet Sciorra

Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing

This new offering is a key component of Swoop’s broader strategy to transform omnichannel marketing.

Marcella Milliet Sciorra

New Mountain Capital Establishes Swoop as Independent Company to Power the Omnichannel Revolution in Healthcare Engagement

Move supports acceleration of future roadmaps at both Real Chemistry and Swoop to transform biopharma commercialization