Eric Peacock

The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your online video ads to the types of people you want to reach.

You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company, typically with the expectation that the company will use that information to deliver some sort of personalized value to the customer.

From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.