Omnichannel pharma marketing platform
Swoop’s omnichannel pharma marketing platform harnesses the power of real-world patient data and AI to connect DTC patient audiences and HCP targeting across every channel. Built for pharma brand teams, agencies, and channel partners — from pre-diagnosis through adherence, and compliant across all 50 state privacy laws.
What makes Swoop different
Connect and engage with patients and HCPs through effective targeting, personalized messaging, and proactively addressing medical events.
300M
De-identified patient journeys
2M
NPI-verified HCPs
65B
Anonymous social determinants of health signals
1.2B+
Brand.com conversations
62+
Patient communities
4.5M
Opted-in patients
What Is Omnichannel Marketing in Pharma?
Omnichannel marketing in pharma means reaching patients and physicians with consistent, coordinated messaging across every touchpoint — programmatic display, connected TV, social media, audio, search, and point-of-care. Unlike multichannel approaches, true omnichannel pharma marketing unifies audience data, activation, and measurement so that DTC patient journeys and HCP engagement strategies move forward together. Swoop’s omnichannel pharma marketing platform makes this possible at scale, with privacy-safe data across every channel.
Built for trust and safety
Marketers choose Swoop for our privacy-by-design federated architecture and compliance with all state and federal regulations.
De-identified Health Data
We ensure all health data undergoes a HIPAA-compliant de-identification process, guaranteeing all personal information is removed.
Zero-Knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).
Sustained Compliance
Our privacy-safe approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Patented data and AI technology
Swoop is committed to the responsible use of data and AI to help pharmaceutical marketers accelerate growth while protecting privacy.
Patent
Predictive outputs in the presence of entity-dependent classes
Couple predictive technology with real world data to pinpoint patient milestones before they occur.
Patent
High-accuracy data processing and machine learning techniques for sensitive data
The foundation of our federated privacy architecture ensures flexible, future-proof data collection and processing.
Patent
Systems and methods for attributing value to data analytics-driven system components
Combining our knowledge of AdTech, analytics, AI, and game theory to optimize the outcomes we deliver within complex analytics AI systems.
An industry leader and trusted innovator
Swoop is redefining how healthcare marketers reach their ideal DTC and HCP audiences through our innovative data, AI, and ML systems.
Marketers
Drive Rx lift and lifetime patient value by anticipating and proactively addressing health events through data-driven omnichannel strategies.
Partners
Maximize revenue opportunities with privacy-safe health audiences that target qualified patients and their providers across channels and devices.
Patients
Take control of your health through targeted activation, condition-specific patient communities, and always-available AI agent support.
Engaging patients and providers wherever they are
Leverage a single strategic audience across all channels, overcoming data fragmentation while maximizing efficiency and outcomes.
Success Stories
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
DTC Audiences
Activating Patients on Addressable TV Generates 1,500 New-to-Brand Starts for Type 2 Diabetes Drug
A pharmaceutical brand wanted to increase reach, doctor’s visits and drive prescription lift of its Type 2 diabetes drug nationally. Swoop built a privacy-safe segment of patients on the brand and its competitors. Targeted ads on linear addressable devices scaled across MVPDs, maximizing frequency to saturate the North American market.
Resources
Communities
Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026
Swoop's 2026 innovations build a truly patient-first marketing strategy.
Television
TV Marketing Overview
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
Swoop Agents
Agents Overview
Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.