Predict Pivotal Health Journey Moments
Swoop’s patented predictive technology enables brands to reach audiences before key health milestones occur.
See around the corner of clinical decisions
Swoop helps brands predict likely moments in the health journey for proactive, coordinated DTC and HCP engagement.
Undiagnosed
Educate patients likely to have a disease state about symptoms, condition, treatments, and accelerate time to diagnosis.
Pre-visit
Reach patients likely to see a provider in the next 90 days to optimize campaign frequency at a critical moment in time.
Progressing
Engage patients likely to progress to a new treatment in the next year, accelerating the time to prescription.
Non-Adherence
Reinforce messaging to patients likely to fall off treatment in the next 45 days and increase retention.
Anticipate health needs for unified DTC and HCP marketing
Swoop helps marketers predict clinical decision points in the health journey for coordinated activation across all channels.
Engage ideal target audiences where they are
Reach patients actively seeking medical information and their HCPs in the moments that matter and the channels they prefer.
Resources
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Non-Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
Predictive Audiences
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.
HCP Audiences
Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue
PM360's 13th Annual Innovations Issue recognizes Swoop for its cutting-edge contributions to data-driven healthcare marketing.
Drive more informed care discussions and decisions
A solution for every need
Impactful, targeted, and compliant marketing outcomes through powerful data and artificial intelligence.
SOLUTION
We’re helping connect consumers with vital health information through a methodology that minimizes risk.
SOLUTION
Uncover the most relevant patients for your brand.
SOLUTION
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
SOLUTION
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
SOLUTION
Unify campaign optimization across data-driven linear, addressable, and connected TV.
SOLUTION
Engage the largest opted-in patient communities across 80+ rare and chronic conditions.
SOLUTION
Accelerate decision-making through actionable insights from our AI and data-driven ecosystem.
SOLUTION
Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.
SOLUTION
Transform customer engagement on brand.com and unlock valuable first-party data with conversational AI.