2026 innovations designed to put patients at the heart of every interaction
To truly connect with patients requires more than just reach. Healthcare brands need an approach built on privacy, empathy, and a genuine understanding of the healthcare journey. In 2026, Swoop will redefine how brands build these connections through a smarter, more integrated, privacy-safe ecosystem.
We’re building on our suite of innovations further eliminating fragmentation and delivering better patient outcomes:
- Opt-in Verified Audiences: A new gold standard for privacy-safe performance
- Unified audience activation: Seamlessly coordinate DTC and HCP campaigns across all channels – including sensitive conditions
- Expanded Communities: Gain unparalleled engagement and proximity to patients with the addition of 16 new condition-specific Communities
- Enhanced GenAI: Bring your audience personas to life and unlock deeper insights with our advanced AI assistants
This expansion of our service suite gives marketers the tools to drive performance while upholding the highest standards of patient privacy and trust. Welcome to the next chapter of omnichannel marketing — a future that is more integrated, responsive, and built entirely around the patient journey.
Want to learn more about what we have in store for 2026? Let’s connect.