Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Artificial Intelligence

Swoop’s Commitment to Innovation: A Winning Formula for Healthcare Marketing

At Swoop, innovation isn’t just a buzzword. It’s the lifeblood of our company culture.

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Swoop

Business Intelligence Group Names Swoop in Best Places to Work 2025

At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.

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Insights

Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

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Television

Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes

Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.

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Let’s Connect Live

Meet Swoopers throughout the year at the industry’s leading events.

Upcoming Events

September 8-11, 2025

Fierce Pharma Week

Philadelphia, PA

The premier destination for the pharma marketing community, this event brings together leaders across the life science community to help pharma companies drive value and excel in a rapidly evolving era.

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October 20-21, 2025

Pharma CX Summit

Philadelphia, PA

Senior pharma markters and CX professionals will come together during this “TED-styled” summit to learn new strategies for achieving end-to-end seamless omnichannel experiences.

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October 29, 2025

IAB Privacy Compliance Salon

San Diego, CA

Bringing together top lawyers and senior privacy leaders from across the digital advertising ecosystem for candid, solution-focused conversations on today’s most pressing compliance challenges.

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