Maximize Multi-Channel TV Strategies
Swoop’s strategic audience targeting across all TV inventory optimizes your media mix and transforms omniglass marketing.
Shifting budgets + viewership = highly fragmented audiences
The more fragmented your ad buys, the greater the chance of overexposing the same audience while limiting the ability to reach the right patients and HCPs.
One audience across all TV inventory
Swoop offers an omniglass solution for healthcare marketers regardless of where their patients consume programming.
Unify your TV targeting
Swoop puts the ideal audience of condition-specific patients and their associated HCPs at the center of your TV strategy.
Planning
Data-driven linear planning and cross-channel attribution optimization look beyond age and demo via advanced audiences.
Activation
Clinically precise targeting across all channels and devices maximizes media ROI and drives cost consistency.
Measurement
Actionable insights allow you to optimize towards Audience Quality (AQ) and inform future planning.
100% privacy-compliant solutions
Swoop audiences are approved for use in all 50 states.
De-identified patient data
At Swoop, all patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed and unrecoverable.
Zero-knowledge methodology
Our consumer segmentation methodology doesn’t rely on consumer attribute, health, demographic, or inferred data, making it fully compliant with the most stringent laws.
Sustained compliance
Swoop methodologies go above and beyond current state and federal legislation, including My Health My Data Act (MHMDA) ensuring long-term campaign compliance.
Resources
Healthcare Marketing
Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising
A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions
Television
Beyond Age and Gender: CTV Advertising Balances Precision and Impact
Swoop EVP Business Development Kurt Robinson shares CTV strategies for pharma marketers in VAB webinar
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
