Why MyHealthTeam Became a Swoop Company and What It Means for You
By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company
After Swoop acquired MyHealthTeam last month, one of our clients - an...
Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
Emilie Branch
Apr 15, 2024 3:52:11 PM
As healthcare marketing experiences pivotal changes, from increased privacy restrictions to differing consumer behavior, working with a reliable data provider is key to targeting, finding and engaging the right audiences.
In this podcast with MM+M, Swoop’s VP of Marketing Peter Kane, breaks down the results of The Healthcare Marketers Trend Survey, shedding light on how to reach patients and physicians at critical junctures in the diagnosis and treatment journey. The channels experiencing the most growth are called out, with insight into how to drive high-value actions by implementing conversational AI on brand websites. Finally, Kane shares how first-party conversational data can be used to inform more strategic and effective marketing campaigns.
Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta
Background
In the ever-evolving landscape of digital healthcare marketing, reaching the right patients with the right message at the right time is...
Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam, a Leading Opted-In Patient Community in the U.S.
NEW YORK, January 7, 2025 — Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, today announced its acquisition of