Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers

As healthcare marketing experiences pivotal changes, from increased privacy restrictions to differing consumer behavior, working with a reliable data provider is key to targeting, finding and engaging the right audiences.

In this podcast with MM+M, Swoop’s VP of Marketing Peter Kane, breaks down the results of The Healthcare Marketers Trend Survey, shedding light on how to reach patients and physicians at critical junctures in the diagnosis and treatment journey. The channels experiencing the most growth are called out, with insight into how to drive high-value actions by implementing conversational AI on brand websites. Finally, Kane shares how first-party conversational data can be used to inform more strategic and effective marketing campaigns.