The Top 5 Questions Asked by Doctors Across Specialties

Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle, which is why insight into their priorities has never been more crucial. At conversationHEALTH, we have access to first-party data, including physician inquiries across specialties  — these are the questions HCPs ask most frequently before they prescribe. 

1. Cost and Coverage 

“What is the cost of this drug and does public insurance cover it?” Cost may affect a patient’s willingness to start a drug and remain compliant, which is why it’s consistently top of mind.

2. Samples

“How can I get samples sent to my clinic?” As most life sciences companies already know, providing samples to their prescribers at crucial intervals is paramount to a drug being adopted. 

3. Published data 

“Can you send me studies on this drug?” HCPs need clinical trial data to make informed decisions on the potential risks and benefits of a therapy, otherwise, they may not trust it.

4. Availability 

“Where can this drug be obtained?” Quite simply, if patients can’t access a drug, they can’t take it.

5. Support and Services 

“What support materials do you have for my patients?” HCPs frequently ask conversational agents for educational materials for their patients to supplement in-office counseling.