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Announcing Swoop’s Brand Refresh
By: Marcella Milliet Sciorra, Chief Marketing Officer
By: Emilie Branch, Content Manager, Swoop
How condition-specific audience segments can lift your brand beyond traditional targeting.
Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. Carr explains why real-world health data (RWD) in conjunction with artificial intelligence (AI) is the building block of custom audiences — and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift.
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Content Manager