DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today's complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP)...
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DTC Marketing
Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta
Background
In the ever-evolving landscape of digital healthcare marketing, reaching the right...
Announcing Swoop’s Brand Refresh
By: Marcella Milliet Sciorra, Chief Marketing Officer
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...