Privacy
Kevin Elwell
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.
Swoop
How Pharma Marketers Can Navigate the Evolving Privacy Landscape
In this webinar, privacy experts share how brands can balance ethical data use with cutting-edge healthcare advertising strategies.
Swoop
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
Swoop’s thought leaders are sharing their valuable insight on what’s needed to thrive in 2025.
Swoop
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Don't miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
Swoop
Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment
[email protected], Vice President of Health Analytics at Swoop provides an overview of the current privacy landscape and what marketers need to know.
Swoop
Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
As Google’s third-party cookies become obsolete, marketers should turn to privacy-safe targeting solutions based on real world data via Swoop.
Eric Peacock
4 Pharma Marketing Moves to Make in 2024; Turnkey tactics to make before third-party cookies go away
As the industry faces the depreciation of third-party cookies, pharma marketers and ad agencies are looking for new ways to effectively target diagnosed patients. Here are four tactics that can be launched in-market within a matter of weeks that allow brands to engage patients where they are – patient communities.
Ron Elwell
Privacy and Data Ethics — What Healthcare Marketers Need to Know
Here’s how to ensure compliance despite changing data privacy definitions and regulations.
Swoop
Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
Building custom audience segments can help marketers better reach ideal consumers.
Swoop
Privacy Presents Challenges — and Opportunities for Change
To get ahead of recent changes to the healthcare marketing landscape, rely on offline privacy-safe health data.