Healthcare Marketing
Swoop
2024 Healthcare Marketing Outlook: Priorities and Opportunities
In Swoop’s sponsored Trend Talks, we discuss how the importance leveraging advanced targeting tools, segmenting audiences, and prioritizing channels to maximize their marketing impact.
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
Erin Deruggiero, Chief Digital Officer at Swoop, sat down with Marc Iskowitz, Editor in Chief of MM+M to discuss the increased benefits to both marketers and patients when campaigns align.
Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
Swoop's MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
Swoop
The Health Data ‘Dream State’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.
Swoop
Connecting Brands with Patients: The New Standard for Precision Targeting
Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.