Healthcare Marketing
Katie Carr
Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
Swoop
Five fast lessons from Reuters Pharma USA 2025
Here are five quick takeaways from Reuters Pharma USA 2025
Swoop
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
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Putting the Human Back In Healthcare Marketing
From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
Eric Peacock
Why MyHealthTeam Became a Swoop Company and What It Means for You
Our vision has always been ambitious, but with Swoop's resources and expertise, we can achieve even more!
Swoop
How Pharma Marketers Can Navigate the Evolving Privacy Landscape
In this webinar, privacy experts share how brands can balance ethical data use with cutting-edge healthcare advertising strategies.
Romain Bogaerts
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
Swoop Piper s transforming how pharma marketers interact with their data and accelerating decision-making processes.
Kevin Elwell
The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
Swoop
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Don't miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .