HCP Marketing
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 37% by Targeting Competitive Writing HCPs
A leading pharmaceutical manufacturer wanted to increase market share in a competitive treatment landscape. Swoop targeted HCPs writing prescriptions for alternative plaque psoriasis therapies across devices on compliant, non-endemic sites and apps.
HCP Marketing | Case Studies
Swoop
Increasing Script Lift 33% Through Programmatic Activation of Priority HCPs
A pharmaceutical brand wanted to engage priority physicians to increase brand awareness within the competitive melanoma marketplace. Swoop built a highly targeted HCP audience to deliver efficacy messaging to physicians while they consumed compliant, non-endemic content.
HCP Marketing | Case Studies
Swoop
Activating Priority HCPs Leads to a 29:1 ROI
A follicular lymphoma therapy needed to increase physician awareness as part of its launch strategy. Swoop engaged a target list of priority HCPs through 1:1 programmatic activation. Safety and efficacy were served to HCPs while consuming content on non-endemic sites and apps.
HCP Marketing | Product Overviews
Swoop
Swoop HCP Pro Overview
An AI-driven approach that goes beyond traditional NPI targeting and PLD reporting solutions.
Swoop
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.
Swoop
Targeting in 2024: What Brands Need to Know
With 2024 planning underway, it's time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.
Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected -- here's how to get through to this valuable audience.
Swoop
Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
Swoop re-imagines traditional 1:1 HCP advertising using ML/AI in conjunction with RWD to uncover critical brand ambassadors that are typically overlooked.
Simeon Simeonov
Using AI to Target Your True HCP Influencers
Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.
Scott Rines
Why Your NPI Advertising List is Incomplete
Traditional 1:1 NPI advertising cannot engage HCP influencers. Swoop uses ML & AI in conjunction with RWD to uncover & activate these brand ambassadors