Five fast lessons from Reuters Pharma USA 2025
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace agility, and simplify treatment access. The Swoop and...
1 min read
Emilie Branch
Dec 5, 2023 10:34:34 AM
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.
By: Emilie Branch, Senior Content Manager, Swoop
The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.
Senior Content Manager
![]()
|
Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific.
|
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace agility, and simplify treatment access. The Swoop and...
Is it possible to truly move from sick care to health care? This year at Reuters Pharma USA, Co-founder and President of MyHealthTeam and Chief...
Traditional marketing strategies utilized by retail brands and airlines often don’t work for pharmaceutical manufacturers. Unlike other categories,...