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Communities | Patient Insights
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Patient Reported Impact of Pulmonary Arterial Hypertension and Desired Treatment Outcomes
Background Patients diagnosed with the rare disease of PAH must deal not only with the physical aspects of PAH, but also the mental health, social, and economic ramifications of this life-changing disease. Understanding the holistic impact of PAH on patients along with patient needs is crucial to enabling them to live more fulfilling lives.
Communities | Patient Insights
Swoop
Lung Cancer Patient Reported Experiences With Biomarker Testing
Introduction Research was undertaken to better understand awareness and experiences with biomarker testing among patients living with Non-Small Cell Lung Cancer (NSCLC). Additionally, research sought to understand potential health inequities in terms of access to biomarker testing.
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Swoop Agents Receive 2024 Conversational AI Excellence Award from CUSTOMER Magazine
Celebrating the innovative and impactful use of conversational AI technology, CUSTOMER magazine awarded Swoop a 2024 Conversational AI Excellence Award.
Communities | Patient Insights
Swoop
Patient Reported Attitudes Towards Multiple Sclerosis Treatment
Background MS is a progressive disease that can have a devastating impact on quality of life. Yet obstacles exist for getting patients to start on or stay on a DMT to help slow progression. Understanding patient concerns and highlighting the benefits of DMTs can enable neurologists to help their patients overcome usage barriers. Objectives Research […]
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Diving Deep into Personalized CTV Advertising with Swoop and Roku
Hear from Swoop and Roku about the power of precision CTV audiences and personalization for pharmaceutical and healthcare marketing.
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Zero Party and First Party Data Defined for Pharma Marketers
"Data is not created equally. Understanding the difference between zero-party and first-party data can be game-changing for pharma marketers. Below is a guide on how pharma marketers can reach more of the right people with less waste."
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Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment
Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current privacy landscape and what marketers need to know.
Swoop
Forging a Meaningful Connection with Customers On-Demand
A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.
Swoop
The New Brand.com Experience
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Communities | Patient Insights
Swoop
Patient-Reported Health Inequities Among Breast Cancer Patients
Background Equal access to and quality of care are critical for creating positive outcomes for women living withbreast cancer. Despite increased awareness of health outcome disparities in the US, Black and Latina women still experience unique challenges in their breast cancer journey. Objectives To better understand potential disparities in healthcare quality, affordability, and access based […]