Swoop
Swoop
Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
Swoop has just launched its audience building with predictive AI segments to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey.
Swoop
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.
Swoop
Targeting in 2024: What Brands Need to Know
With 2024 planning underway, it's time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.
Swoop
A Look Forward to 2024
In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.
Swoop
2024 Healthcare Marketing Outlook: Priorities and Opportunities
In Swoop’s sponsored Trend Talks, we discuss how the importance leveraging advanced targeting tools, segmenting audiences, and prioritizing channels to maximize their marketing impact.
Swoop
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Swoop explains the current challenges facing the television advertising industry and how to forge a path to success.
Swoop
Optimizing TV Engagement with Precise Patient Audiences
Swoop explains how and what healthcare marketers need to understand about real world data to optimize engagement.
Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
How to better connect with patients at critical moments and improve outcomes with reach at-scale.
Swoop
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days.
Swoop
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of Healthcare Strategy at Spectrum Reach to discuss how to maximize marketing ROI while staying transparent and ethical, in a webinar for the American Marketing Association (AMA). The health systems-focused conversation covered how to leverage healthcare data effectively to optimize […]