Swoop
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
Integrating conversational AI can help the life sciences industry evolve.
Swoop
Best Practices for Patient Audience Targeting and Measurement
How AI and machine learning sharpen measurement.
Swoop
Why an IT and Medical Affairs Partnership Is Key
IT and medical teams can collaborate and partner to more effectively reach HCPs.
Swoop
Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes
With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce […]
Swoop
From Essential to Enthusiast: The Future of HCP Engagement
Physicians are now more interested in doing business virtually, whether that means engaging via telehealth or meeting with reps through online channels.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.
Swoop
MM+M Panel Recap: Transforming HCP and Patient Engagement
Digital solutions such as conversational AI have helped transform professional and patient engagement, filling in gaps where in-person falls short.
Swoop
The Top 5 Questions Asked by Doctors Across Specialties
At conversationHEALTH, we have access to first-party data, including physician inquiries across specialties — these are the questions HCPs ask most frequently before they prescribe.
Swoop
W2O Acquires Swoop Fueling New Health Technology Business
W2O acquires Swoop, the leader in AI generated digital health audiences trusted by 42 of the top 50 brands & 18 of the top 20 healthcare marketing agencies