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Swoop
W2O Acquires Swoop Fueling New Health Technology Business
W2O acquires Swoop, the leader in AI generated digital health audiences trusted by 42 of the top 50 brands & 18 of the top 20 healthcare marketing agencies
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Should You Build or Buy a Conversational Agent?
Though building a conversational platform internally might seem attractive, it can drain resources and will likely exceed anticipated timelines.
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4 Reasons Why Conversational AI Matters Now
Conversational AI is a cost-effective way for companies to respond to customers at scale.
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Self-Service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior
Integrating always-on technology including conversational AI, enables HCPs to access medical information 24/7.
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The Top 5 Frequently Asked Questions When Deploying Conversational AI for Patients
Conversational AI designed for patients offers on-demand information covering a range of topics related to brands, products and conditions.
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Using AI and RWD for Precision Healthcare Marketing
Swoop utilizes ML, AI & RWD to uncover precise, privacy-safe segments of ideal patients that are higher in audience quality & drive increased script lift
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The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI
Conversational AI delivers an on-demand, compliant and expert interface to communicate with customers at all times.
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Swoop Granted Patent for Privacy by Design Data Processing Technique
Swoop's patented system of engagement uses privacy-safe ML & AI in conjunction with RWD to create precise patient & healthcare provider target audiences
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Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Crisis (Or at Least Be Prepared for One)
The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the “what” pharmaceutical companies can say and the “how” they must say it is well regulated by the […]
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Swoop Becomes the First Consumer Health Data Company to Join NAI
As the first consumer health data-focused company to join the NAI, Swoop leads the conversation on privacy-safe precision healthcare marketing