Katie Carr
Katie Carr
Are traditional measuring solutions keeping up with the pace of modern healthcare audience targeting?
Some legacy leaders in healthcare measurement methodology have not kept pace with advancements in audience targeting, creating significant gaps in accuracy
Katie Carr
Targeting Patients at All Phases of Their Health Journey with Predictive Audiences
Using Swoop's predictive AI technology, marketers can target patients before they are diagnosed, progress to a new treatment or become non-adherent – and more.
Katie Carr
Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of custom audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.