4 Reasons Why Conversational AI Matters Now

Conversational AI is a cost-effective way for companies to respond to customers at scale. Especially as digital continues to take preference over in-person, the adoption of conversational AI has accelerated. Here are the top 4 reasons why a conversational AI solution is a necessary feature on any life sciences website.

1. Meeting customer expectations

Patients expect 24/7/365 support and access to brands, products and services. As conversational AI delivers automated information in a compliant way, companies can meet patient demand at a fraction of the cost of a call center. Additionally, since they no longer have to spend time answering easy requests, these professionals can focus on higher-value work.

2. Adapting to virtualization

Conversational AI allows life sciences companies to connect with customers and HCPs digitally by providing direct access to otherwise hidden product information without a physical meeting.

3. Building for the future

Almost all industries have adopted live virtual chat and conversational AI is positioned to be a must-have feature for all life sciences companies as well, as it allows brands to get closer to customers cost-effectively.

4. Tracking real time insights

All user queries are saved and can inform future marketing campaigns, which is especially valuable as patterns emerge or questions reoccur.

About the Author

Emilie Branch 

Content Manager

Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific.