In today’s digital world, patients and healthcare providers (HCPs) expect instant access to information. With 82% of consumers preferring conversational AI over waiting for a customer service representative, the question isn’t if pharmaceutical brands should implement a virtual agent on their website, but how.
Should you build your own conversational AI or invest in a custom-built solution?
Building an in-house bot may seem appealing, but it comes with hidden challenges. From unpredictable costs associated with data, development, and labor to the complexities of AI model training, building your own bot can quickly become a resource drain. Investing in a custom-built conversational AI solution like Swoop Agents offers a more efficient and effective approach. Our experienced engineers and medical experts train our AI models to deliver consistently accurate, MLR-compliant responses, fostering patient loyalty and driving revenue.
Don’t risk compromising your brand’s integrity with a subpar in-house solution. Download our infographic, “Build vs Buy: What’s the Best Way to Implement Conversational AI in Pharma?” to discover how a custom-built conversational AI can elevate your brand and maximize your ROI.