Unlock First-Party Data on Brand.com
Swoop’s award-winning agents transform customer website engagement into valuable insights with conversational AI.
Fuel your omnichannel strategy
Privacy-safe, first-party data captured in the moment of need through a next-generation engagement experience on brand.com.
- 24/7 access to 100% MLR-approved product information
- Understands contextual natural language inquiries
- Links ad creative with agent greeting for personalized experiences
- Scales across multiple products and indications
- Provides in-agent user consent to comply with all necessary regulations
The Swoop marketing ecosystem:
It just works
Connect customer engagement with Swoop agents to our real-world data universe.
Identify target patient and provider knowledge gaps
Refine and build ideal audience personas
Close the loop between audience creation, activation, engagement, and first-party data for a 360-degree view of the customer
Transform customer engagement on brand.com
100% MLR-compliant answers to patient and provider medical questions in the moment of need.
Patient Inquiry
When looking for medical information, patients and caregivers need fast, easy-to-understand answers to their questions.
HCP Inquiry
Physicians’ time is more limited than ever, which is why the legacy brand.com experience doesn’t work for their schedule.
DTC Contextual Engagement
When a physician enters a brand’s website from a marketing activation, they expect to continue the conversation, not start over.
HCP Contextual Engagement
Traditional pharmaceutical brand websites are difficult to navigate for patients, but an agentic experience changes that.
Swoop Agents drive meaningful customer impact
200
implementations across 100 brands
100%
success navigating the MLR approval process
3X
increased engagement over the brand.com experience
4.7/5
average customer satisfaction rating
Resources
Swoop Agents
From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations
How Swoop Agents provide patients and providers round-the-clock, accurate information.
Conversational AI
Conversational AI in Pharma: Avoid the Pitfalls of Building In-House
In today’s digital world, patients and healthcare providers (HCPs) expect instant access to information. With 82% of consumers preferring conversational AI over waiting for a customer service representative, the question isn’t if pharmaceutical brands should implement a virtual agent on their website, but how.
Swoop Agents
Eliminating Knowledge Gaps and Improving Marketing Strategies with First-Party Data
A leading women’s health brand sought to improve the customer experience with streamlined engagement while gaining a better understanding of needs. Swoop Agents implemented on brand.com provided prospective and on-therapy patients and HCPs an always-on, easy-to-use resource for medical information, while generating valuable 1st party data.