Unifying DTC and HCP Omnichannel Marketing
Maximize revenue opportunities for your clients with privacy-safe audiences that transform fragmented data into omnichannel success.
One audience. All channels.
Swoop audiences are channel agnostic, enabling our partners to better support healthcare marketers to engage ideal patients and HCPs.
Plan
Understand target DTC and HCP channel and media consumption. Optimize cross-channel attribution via advanced data-driven audiences.
Activate
Unify the targeting of qualified patients and providers across channels and devices to maximize media ROI.
Measure
Leverage actionable insights to optimize activation towards audience quality and inform more strategic future planning.
Suitable for use in all 50 states
Partners trust Swoop as the industry leader in consumer privacy compliance at the national and state-level.
De-identified Patient Data
All patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.
Zero-knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).
Sustained Compliance
Our privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Top-performing omnichannel audience segments
Swoop’s platform-agnostic approach creates data consistency and seamless DTC and HCP activation.
Swoop Audience Solutions
Swoop audiences allow our partners to better support clients and maximize revenue by connecting patients and their providers at all phases of the health journey.
Product
Drive Rx lift and lifetime patient value by targeting 99% of the ideal audience while staying privacy compliant.
Product
Go beyond traditional NPI segmentation and PLD reporting by quantifying every provider’s true brand value.
Product
Predict tomorrow’s target today to reach DTC and HCP audiences before critical health milestones occur.
Product
Transform omniglass strategy by unifying campaigns across date driven linear, addressable, and connected TV.
Resources
DTC Audiences
MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”
Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world
Privacy
Swoop Answers Your Data Privacy Questions
As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.
Privacy
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.