Unifying DTC and HCP Omnichannel Marketing
Maximize revenue opportunities for your clients with privacy-safe audiences that transform fragmented data into omnichannel success.
One audience. All channels.
Swoop audiences are channel agnostic, enabling our partners to better support healthcare marketers to engage ideal patients and HCPs.
Plan
Understand target DTC and HCP channel and media consumption. Optimize cross-channel attribution via advanced data-driven audiences.
Activate
Unify the targeting of qualified patients and providers across channels and devices to maximize media ROI.
Measure
Leverage actionable insights to optimize activation towards audience quality and inform more strategic future planning.
Approved for use in all 50 states
Partners trust Swoop as the industry leader in privacy with 100% compliance with national and state-level regulations.
De-identified Patient Data
All patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed and unrecoverable.
Zero-knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like the My Health My Data Act (MHMDA).
Sustained Compliance
Our methodologies go above and beyond current state and federal legislation ensuring long-term campaign compliance.
Top-performing omnichannel audience segments
Swoop’s platform-agnostic approach creates data consistency and seamless DTC and HCP activation.
Swoop Audience Solutions
Swoop audiences allow our partners to better support clients and maximize revenue by connecting patients and their providers at all phases of the health journey.
Product
Drive Rx lift and lifetime patient value by targeting 99% of the ideal audience with 100% privacy compliance.
Product
Go beyond traditional NPI segmentation and PLD reporting by quantifying every provider’s true brand value.
Product
Predict tomorrow’s target today to reach DTC and HCP audiences before critical health milestones occur.
Product
Transform omniglass strategy by unifying campaigns across date driven linear, addressable, and connected TV.
Resources
Privacy
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.
Healthcare Marketing
How Pharma Marketers Can Navigate the Evolving Privacy Landscape
In this webinar, privacy experts share how brands can balance ethical data use with cutting-edge healthcare advertising strategies.
Artificial Intelligence
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
Swoop’s thought leaders are sharing their valuable insight on what’s needed to thrive in 2025.