Achieve Your Omnichannel Potential
Proactively engage your ideal patients and providers wherever they are.
Patient-first marketing
transforming omnichannel
Swoop supports the 30 largest pharmaceutical manufacturers and more than 400 life sciences and health brands.
Pharmaceutical Brands
Understand, find, activate, and engage your ideal DTC and HCP audiences across every channel at every stage of the health journey, from pre-diagnosis through adherence.
Agencies
Supercharge your clients’ media strategies by connecting high audience quality (AQ) DTC segments with the HCPs that drive true brand value.
CPG and Wellness Brands
Go beyond traditional demographic, geographic, and behavioral targeting and reach ideal consumers with specific health-related needs, while remaining privacy compliant.
Managed Service
Reach the right customers on the most impactful channels while decisions are being made, including in EHRs and at the point of care.
Why marketers choose Swoop
Revolutionary innovations include custom DTC and predictive audiences, advanced HCP targeting and reporting, patient communities, conversational AI Agents, and GenAI assistants.
Sustainable Privacy
The only zero-knowledge healthcare audience provider that’s 100% compliant with all state and federal legislation, including the My Health My Data Act (MHMDA).
Proven Leadership
Market leader for unifying patient and provider audiences with proven performance and the industry’s highest AQ.
Trusted Innovator
Revolutionary innovations include custom DTC and predictive audiences, HCP Pro targeting and reporting, Swoop Agents, and Swoop Piper assistants.
Channel Connectivity
The only DTC and HCP audience provider directly connected across patient communities, brand.com, EHR platforms, and mass media.
A solution for every need
Impactful, targeted, and compliant marketing outcomes through powerful data and artificial intelligence.
Product
Drive Rx lift and lifetime patient value with 99% accuracy and 100% privacy compliance in all 50 states.
Product
Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.
Product
Predict tomorrow’s target today to reach DTC and HCP audiences before health events occur.
Product
Unify campaign optimization across data-driven linear, addressable, and connected TV.
Product
Engage the largest opted-in patient communities across 60+ rare and chronic conditions.
Product
Accelerate decision-making through actionable insights from our AI and data-driven ecosystem.
Product
Transform customer engagement on brand.com and unlock valuable first-party data with conversational AI.
One audience. All channels.
No matter where patients and providers consume information, Swoop audiences allow marketers to unify DTC and HCP activation.
Success Stories
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
DTC Audiences
Activating Patients on Addressable TV Generates 1,500 New-to-Brand Starts for Type 2 Diabetes Drug
A pharmaceutical brand wanted to increase reach, doctor’s visits and drive prescription lift of its Type 2 diabetes drug nationally. Swoop built a privacy-safe segment of patients on the brand and its competitors. Targeted ads on linear addressable devices scaled across MVPDs, maximizing frequency to saturate the North American market.
Resources
Television
Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes
Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.
DTC Marketing
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]