Webinar: How Pharma Marketers Can Navigate the Evolving Privacy Landscape

Understanding the complexities of state and federal privacy laws isn't solely a legal obligation, it can provide strategies for building trust while maintaining compliance for brand marketers and their agency partners. With heightened expectations for transparency and the sensitive nature of health data, pharma marketers need to monitor  these regulations closely. 

In this essential webinar privacy experts Ben Chapman, General Counsel and Chief Privacy Officer of Swoop, and Jodi Daniels, Founder and CEO of Red Clover Advisors, share how brands can balance ethical data use with cutting-edge healthcare advertising strategies. From what to anticipate regarding the Federal Trade Commission in 2025 to recognizing common privacy pitfalls — all with the consumer at the heart of the conversation, this webinar offers valuable guidance.

You can watch the full webinar on demand here.

Q&A: What healthcare marketers need to know about privacy 

This webinar is not just a discussion but a roadmap for ethical, effective marketing in the healthcare sector.

During the session, Ben and Jodi answered healthcare marketing questions from the audience. When asked what every pharma marketer should know about privacy, Ben spoke to the importance of not suppressing markets because of their state privacy laws. Though these regulations require nuanced discussion, they don’t require brands to stop ads that highlight life changing treatments. “It’s important for a lot of these companies to get their message to the people of those states rather than just lopping them off entirely,” Ben said. “There’s a way to do it right. Getting your message out is important.” 

When asked about ethical marketing practices in the realm of privacy, Jodi suggested adopting the audience's perspective. Ben agreed that brand marketers should try to live up to the expectations of the consumer, and he added that data sources should meet all of the requirements under privacy law. 

Get to know our speakers:

Ben Chapman, General Counsel and Chief Privacy Officer of Swoop, is an expert in ad tech, advertising, privacy law and compliance, and complex data and technology licensing. Ben ensures that Swoop remains at the forefront of AI and digital audience engagement in a privacy enhancing and compliant way. Ben holds a J.D. from Boston College Law School and a B.A. from Virginia Commonwealth University.

Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy, that integrates data privacy strategy and compliance into a flexible, scalable approach that simplifies complex privacy challenges. A Certified Information Privacy Professional, Jodi brings over 25 years of experience in privacy, marketing, strategy, and finance across diverse sectors, working and supporting startups to Fortune 500 companies. Jodi Daniels is a national keynote speaker, host of the top ranked She Said Privacy / He Said Security Podcast and WSJ best-selling author of Data Reimagined: Building Trust One Byte at a Time, and also has been featured in CNBC, The Economist, WSJ,  Forbes, Inc., and more.  Jodi holds a MBA and BBA from Emory University’s Goizueta Business School.