A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
Patient Reported Impact of Psoriasis and Desired Treatment Outcomes
Understanding the holistic impact is crucial to enabling patients to live more fulfilling lives. For this research presented at the 2025 Fall Clinical Dermatology Conference, 98 members of MyPsoriasisTeam living with psoriasis were interviewed to better understand patient-desired outcomes and help dermatologists develop more effective approaches to treatment. The emotional toll of psoriasis manifests in […]
Celebrating the innovative and impactful use of conversational AI technology, CUSTOMER magazine awarded Swoop a 2024 Conversational AI Excellence Award.
Swoop's new conversational AI platform allows pharma brands to engage in 24/7, MLR-compliant near-human interaction with ideal customers in the moment of need.
Swoop has just launched its audience building with predictive AI segments to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey.
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.
Swoop re-imagines traditional 1:1 HCP advertising using ML/AI in conjunction with RWD to uncover critical brand ambassadors that are typically overlooked.
W2O acquires Swoop, the leader in AI generated digital health audiences trusted by 42 of the top 50 brands & 18 of the top 20 healthcare marketing agencies
Swoop's patented system of engagement uses privacy-safe ML & AI in conjunction with RWD to create precise patient & healthcare provider target audiences