Downloads
HCP Marketing | Case Studies
Swoop
Activating HCPs via CTV Leads to 12:1 ROI for Neurological Movement Disorder
Facing low brand awareness and unable to reach healthcare professionals prescribing competitive treatments, a neurological therapy sought to convert hard-to-reach HCPs. Swoop utilized NPI-to-device matching to serve 60-second promotions to targeted HCP households via CTV.
HCP Marketing | Case Studies
Swoop
Increasing Lift 22% by Activating Audiences within Leading EHRs and Programmatic Next-Best-Action Engagement
A pain management brand wanted to increase brand awareness and drive script lift among hard-to-reach HCPs by targeting them in EHR platforms. Swoop enabled the brand to activate key HCPs at the point-of-care while they were immersed in the clinical workflow within leading EHRs. To increase exposure within an omnichannel ecosystem, next best action programmatic […]
Swoop Agents | Case Studies
Swoop
Eliminating Knowledge Gaps and Improving Marketing Strategies with First-Party Data
A leading women’s health brand sought to improve the customer experience with streamlined engagement while gaining a better understanding of needs. Swoop Agents implemented on brand.com provided prospective and on-therapy patients and HCPs an always-on, easy-to-use resource for medical information, while generating valuable 1st party data.
HCP Marketing | Case Studies
Swoop
Capturing 2X the Industry Standard Engagement at a Major Oncology Conference
A leading multiple myeloma therapy wanted to increase brand awareness and engagement among influential KOLs. Swoop used its proprietary data graph and gated geotargeting capabilities to reach HCPs with targeted media messaging on personal devices while attending a landmark oncology conference.
Television | White Papers
Swoop
Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes
Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.
DTC Marketing | White Papers
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]
Television | Product Overviews
Swoop
Swoop TV Marketing Overview
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
DTC Audiences | Case Studies
Swoop
Precision over Quantity: How Swoop, CMI Media Group, and Genentech Unlocked Qualified Patient Reach on Meta
While Genentech’s social campaigns were driving significant website traffic, the time spent on site by patients wasn’t meeting their engagement goals. The CMI Media Group team, in partnership with Swoop, recognized an opportunity to refine their targeting strategy to reach a more qualified audience. By leveraging Swoop’s expertise in healthcare audience insights, the team aimed […]
Swoop Agents | Product Overviews
Swoop
Swoop Agents Overview
Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.
Predictive Audiences | Product Overviews
Swoop
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.