Honored by innovation awards from the BIG and PM360, Swoop’s predictive audiences showcase how pharmaceutical marketing can help improve patients' health outcomes.
NEW YORK, January 15, 2025 — The prestigious 2025 BIG Innovation Awards, presented by the Business Intelligence Group, recognizes Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, as a trailblazing company for its patented ability to create audiences predicted to have issues with treatment adherence. Swoop’s latest accolade comes less than one month after the company received three Innovation Awards from PM360.
“Nonadherence is a huge problem in the U.S. healthcare system,” said Simeon Simeonov, Swoop’s Co-Founder and Chief Technology Officer. “About 50% of patients with chronic conditions don’t take medications as prescribed, leading to over 100,000 preventable deaths. Nonadherence is difficult to address, and there was no scalable solution until Swoop came out with privacy-safe predictive audiences. Now pharmaceutical brands can educate patients and turn them into active participants in their healthcare journey.” Swoop’s pioneering, privacy-compliant targeting methodology allows healthcare advertisers to predict and engage the patient populations who might become nonadherent within 45 days, as well as their associated HCPs.
Having insight into when patients may lapse in treatment prior to it happening – along with the ability to reach these patients and their doctors in tandem – allows brands to deliver targeted messaging to both parties, resulting in action. For instance, deploying information about cost-saving patient assistance programs or informing patients about the negative impact of missing doses can help a patient remain compliant. By going beyond typical diagnosed patient segments, Swoop helps pharmaceutical marketers engage with patients at critical moments to improve their health outcomes.
“Humanity relies on innovation to improve our lives and the planet,” said Russ Fordyce, CEO of the Business Intelligence Group. “We’re thrilled to spotlight Swoop as a shining example of innovation making a profound impact.”
The 2025 BIG Innovation Awards celebrate organizations and individuals pushing boundaries and advancing their industries. Winners are evaluated by a panel of seasoned business leaders and executives who consider creativity, measurable results, and overall impact in their selections.
About Swoop
Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions dedicated to protecting consumer privacy and improving patient outcomes. By prioritizing privacy and compliance, Swoop delivers industry-leading audience segments, 100% MLR-approved conversational AI agents, and now a leading opted-in patient social network in the U.S. through its acquisition of MyHealthTeam. Swoop’s solutions drive meaningful patient and provider engagement, optimal conversion, and measurable increases in Rx lift across the patients’ health journey.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.
For more information about the BIG Innovation Awards, visit: https://www.bintelligence.com/awards/big-innovation-awards
Contact Information:
Marcella Milliet Sciorra
Chief Marketing Officer
press@swoop.com
Swoop
