Patient-First Approach Propels Swoop to PM360 Elite 100 Wins
Innovation and patients are at the heart of Swoop’s mission, and that commitment has been recognized with two wins in the 2025 PM360 Elite 100 awards.
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer Eric Peacock and Swoop’s marketing team led by Chief Marketing Officer Marcella Milliet Sciorra have been recognized for their contributions to the healthcare industry. In a year of remarkable growth and transformation, Swoop is proud to celebrate our team’s achievements.
These awards add to Swoop’s growing list of accolades, including recent recognition as a Best Place to Work, the Mass Technology Leadership Council’s 2025 CTO of the Year award for Simeon Simeonov, and several innovation awards from the Business Intelligence Group and PM360 earlier this year. These honors reflect the dedication and hard work of every team member at Swoop and underscore our collaborative, driven culture.
As Sim shared, “In the long run, culture wins!”
PM360 Elite 100 Patient Advocate: Eric Peacock
Eric’s PM360 Elite 100 Patient Advocate award highlights his exceptional leadership and dedication to empowering patients. At MyHealthTeam, Eric built one of the largest digital patient support networks, serving more than 30 million people worldwide. His vision of patient-first healthcare is deeply ingrained in Swoop’s approach. Eric’s commitment to inclusivity is further demonstrated by the recent launch of two Spanish-language networks ensuring that language and cultural differences do not hinder access to support and information. He believes that, “the most important thing we can do is fall in love with the problems patients face, not fall in love with our own product,” which is a core principle driving Swoop’s mission to improve the health journey through innovative technology.
PM360 Elite 100: Swoop Marketing Team
The PM360 Elite 100 award for Swoop’s marketing team recognizes their efforts in transforming the company’s brand and achieving significant growth. In less than a year under Marcella’s leadership, the team has:
- Grown from three to 12 members, cultivating a dynamic and agile team.
- Created activations at more than 30 trade shows and custom client events, forging strong partnerships and driving business growth.
- Developed a sophisticated marketing science dashboard to connect marketing spend with revenue growth, ensuring data-driven decision-making.
- Seamlessly integrated MyHealthTeam into Swoop’s marketing operations following its acquisition, creating immediate cross-selling opportunities.
These PM360 Elite 100 awards are a testament to Swoop’s innovative spirit and dedication to transforming healthcare marketing. We are incredibly proud of our team’s accomplishments and commitment to empowering patients and delivering cutting-edge solutions for our clients.
