Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Romain: The Philosophical Data Scientist Shaping Healthcare Marketing's Future

At the intersection of data science, healthcare, and marketing lies a unique talent – Romain...

Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue

NEW YORK, December 20, 2024 PM360's 13th Annual Innovations Issue recognizes Swoop for its...

Swoop Announces Cameron Hyzer as Chief Financial Officer

NEW YORK, December 9, 2024 — Swoop is pleased to announce the appointment of Cameron Hyzer as Chief...

Swoop to Showcase Award Winning AI-Driven Innovations for Healthcare Marketers at CES

LAS VEGAS, January 2, 2025 — Swoop, the industry leader in privacy-safe AI-driven healthcare...

Webinar: How Pharma Marketers Can Navigate the Evolving Privacy Landscape

Understanding the complexities of state and federal privacy laws isn't solely a legal obligation,...

Announcing Swoop’s Brand Refresh

By: Marcella Milliet Sciorra, Chief Marketing Officer

Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing

By: Romain Bogaerts, VP Product

In the fast-paced world of healthcare marketing, timely insights...

What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends

As we approach the middle of the decade, the healthcaremarketing landscape is poised for...

Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...