iSpot and Swoop Partner to Bring Independent Measurement and Transparency to Healthcare Marketing
Privacy-complaint targeting and measurement will help pharma brands optimize reach and frequency across TV platforms
BELLEVUE, WA, August 21, 2025 – iSpot, the cross-platform TV ad measurement company and Swoop, a leader in AI-driven, data-powered, and omnichannel healthcare marketing, today announced an industry integration that gives advertisers an effective way to measure, understand and optimize on Swoop’s privacy-compliant DTC and HCP audiences.
This partnership allows advertisers to leverage iSpot’s Unified Measurement and Outcomes solutions on Swoop’s data-driven audience segments to gain insights into cross-platform viewership and exposure.
Understanding how and where Swoop’s audiences engage with media helps advertisers identify and implement efficient, scalable ways to engage their ideal consumers and understand the optimal reach and frequency of their online omnichannel campaigns. This enables healthcare advertisers to further drive down-funnel business outcomes and improve patient outcomes.
“Pharmaceutical and healthcare advertising on linear TV alone accounted for 13%, some $2.18 billion of all linear U.S TV ad spend in 2025, according to a recent iSpot report,” said Tom Keaveny, EVP Business Development, iSpot. “We’re excited about our partnership with Swoop – it gives healthcare marketers operating in today’s dynamic media marketplace an opportunity to leverage iSpot’s trusted, cross-channel media measurement in order to win.”
“Health-related marketers need to understand and reach the right consumers and healthcare providers across the multitude of online platforms available with efficiency and scale,” said Kurt Robinson, EVP, Business Development, Swoop. “We’re excited to work alongside iSpot and give the industry a way to measure this efficacy on cross-platform viewing behavior.”
This collaboration is available across the entire U.S. healthcare advertising market, which was approximately $23.8 billion in 2024 and projected to balloon to an estimated $35.2 billion by 2034, according to Claight Corporation.
About iSpot
iSpot is a cross-platform TV measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
