Insights into Pharma’s Next Big Shift from Swoop CRO Katie Carr 

Looking ahead: Solving patient non-adherence with predictive data 

Brand managers and healthcare agencies face the dual challenge of navigating complex state privacy laws while effectively reaching patients in today’s state law landscape. In a recent executive interview with Fierce Pharma, Swoop Chief Revenue Officer Katie Carr  explained why a privacy-first approach is non-negotiable and how TV serves as a critical, trusted foundation for any successful omnichannel marketing campaign.  

Looking ahead, the conversation with Fierce Pharma Publisher Rebecca Willumson, Katie shared how innovative solutions like predictive targeting can address the challenge of patient nonadherence. To gain deeper insights into the future of privacy, patient trust, and predictive data in pharma marketing, watch the full interview with Katie and Fierce Pharma.