How Swoop Agents provide patients and providers round-the-clock, accurate information.
The flow of information about new therapies used to be linear: from pharma reps to doctors, and then to patients and caregivers. Today’s digital landscape has revolutionized this dynamic, empowering consumers with instant access to medical information and equipping healthcare providers (HCPs) with frictionless digital tools.
This whitepaper explores how AI agents can be a groundbreaking solution for well-established brands that maintain relevance despite minimal recent advancements. With a case study into how the conversations patients have with agents can do more than answer complex questions with approved responses, they can also help brands connect the dots on gaps in their messaging strategies with patients and HCPs.