Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising
To better understand consumer perceptions of pharma ads and whether treatment ads impact patient health outcomes, Swoop surveyed 902 chronic condition MyHealthTeam community members. In this whitepaper, we will explore these exclusive survey results, the role of direct-to-consumer (DTC) advertising, and how pharma marketers can improve their campaigns for all involved: patients, caregivers, nurse practitioners, physician assistants, and physicians.
- Patient perspectives on pharma ads: An in-depth analysis of survey results revealing how patients with chronic conditions view and react to treatment advertising, including taking action after seeing an ad.
- Pharmaceutical advertising trends and goals: An overview of the latest trends in pharma ad spending, and the underlying objectives of pharma ads, moving beyond awareness to focus on patient empowerment, education, and improved health outcomes.
- Patients’ advice for pharma marketers: Actionable strategies for pharma marketers to enhance their campaigns, from the patient’s perspective.