A leading pharmaceutical brand sought to increase brand awareness among priority physicians treating COPD.
Swoop deployed mobile and tablet banners to HCPs at high-diagnosing facilities on personal devices, targeting HCPs at the point-of-care.
Why Swoop
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Products
Television
Swoop TV Marketing Overview
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
Swoop Agents
Swoop Agents Overview
Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.
About Swoop
Swoop
Business Intelligence Group Names Swoop in Best Places to Work 2025
At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.
Swoop
Swoop Wins 2025 Business Intelligence Group Award, Building on Momentum of Triple PM360 Innovation Recognition
Honored by innovation awards from the BIG and PM360, Swoop’s predictive audiences showcase how pharmaceutical marketing can help improve patient’s health outcomes.
Insights
Television
Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes
Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.
DTC Marketing
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]