Technology

Swoop Swoop

DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

This checklist will guide you through choosing a DSP that aligns with your objectives, respects patient privacy, and leverages cutting-edge technology.
Kevin Elwell Kevin Elwell

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
Swoop Swoop

A Look Forward to 2024

In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.