Privacy

To get ahead of recent changes to the healthcare marketing landscape, rely on offline privacy-safe health data. 

Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.

Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.

Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.

Facebook has sunsetted targeting for sensitive conditions; health marketers who rely on privacy-safe RWD segments are unaffected by this change.

The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.

Privacy issues are unavoidable, but are you prepared? Health marketers must develop deep awareness of their company, patient & advertising supply chain.

Swoop is an NAI member & must now disclose the demographic makeup & intended condition of its custom built audience of patients & healthcare providers.