DTC Marketing
Swoop
Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes
With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce […]
Swoop
Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Crisis (Or at Least Be Prepared for One)
The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the “what” pharmaceutical companies can say and the “how” they must say it is well regulated by the […]
Swoop
Swoop Announces AI-Generated Patient Audiences
Swoop announces the industry’s first HIPPA-certified and NAI accredited system of engagement to uncover precise patient audiences for higher Rx lift.