DTC Marketing
Eric Peacock
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Swoop
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
DTC Marketing | White Papers
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]
DTC Audiences | Product Overviews
Swoop
Swoop DTC Audiences Overview
Reach 99% of your DTC target with Swoop’s 100% compliant audiences across all 50 states.
Eric Peacock
The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement
R&D in rare diseases has skyrocketed. Thirty percent of today’s R&D pipeline is in rare diseases, and 40 percent of overall pipeline growth since 2013 is due to rare diseases.
Eric Peacock
The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings
At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare disease launches to direct-to-patient models to innovative uses of AI with patients.
Swoop
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.
Swoop
Targeting in 2024: What Brands Need to Know
With 2024 planning underway, it's time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.
Swoop
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of Healthcare Strategy at Spectrum Reach to discuss how to maximize marketing ROI while staying transparent and ethical, in a webinar for the American Marketing Association (AMA). The health systems-focused conversation covered how to leverage healthcare data effectively to optimize […]