DTC Marketing

DTC Marketing | White Papers

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DSP Diagnosis: 10 Factors Pharma Marketers Should Consider

In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]

DTC Audiences | Product Overviews

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Swoop DTC Audiences Overview

Reach 99% of your DTC target with Swoop’s 100% compliant audiences across all 50 states.
Eric Peacock Eric Peacock

The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement

R&D in rare diseases has skyrocketed. Thirty percent of today’s R&D pipeline is in rare diseases, and 40 percent of overall pipeline growth since 2013 is due to rare diseases.
Eric Peacock Eric Peacock

The New Marketing Playbook: Engaging Patients in the Era of AI, Personalization, Patient Privacy, and Direct-to-Patient Offerings

At MyHealthTeam’s all-company get-together in Nashville, we invited five pharma marketing experts from top agencies and biotechs to join me on a panel. We discussed the “New Marketing Playbook” for everything from rare disease launches to direct-to-patient models to innovative uses of AI with patients.
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The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement

Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.
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Targeting in 2024: What Brands Need to Know

With 2024 planning underway, it's time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.
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How to Use Privacy-Safe Data to Optimize Healthcare Marketing

Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of Healthcare Strategy at Spectrum Reach to discuss how to maximize marketing ROI while staying transparent and ethical, in a webinar for the American Marketing Association (AMA). The health systems-focused conversation covered how to leverage healthcare data effectively to optimize […]
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Why Marketers Must Make the Switch to Privacy-safe Real World Data for Targeting

Pharmaceutical and life sciences companies currently face forces of change upending and devaluing traditional advertising and promotion strategies. The resulting challenges are further exacerbated by recent privacy-driven platform announcements from Apple, Google and Facebook. Taken together, these macro trends and privacy changes have deprecated legacy targeting methodologies reliant on demographic and clickstream data. That’s why […]
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Best Practices for Patient Audience Targeting and Measurement

How AI and machine learning sharpen measurement.
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Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes

With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce […]
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