Conversational AI
Sara Sobolewski
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.
Swoop
Forging a Meaningful Connection with Customers On-Demand
A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.
Swoop
The New Brand.com Experience
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Dr. Duré Hussain
Seeking Medical Guidance, but in Different Ways – How Patients and HCPs Interact with Conversational AI on Pharmaceutical Websites
The way physicians and patients interact with conversational AI presents a new opportunity for brands to connect with customers on a deeper level.
Dr. Duré Hussain
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
Here’s why Swoop's conversational AI is the safest and most effective option for healthcare customer digital interaction.
Swoop
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.
Eric Redline
Implementing Conversational AI for Always-on Engagement on Brand.com
Swoop's conversational AI is revolutionizing brand.com engagement by providing personalized, 24/7 interactions that cater to life sciences customers.
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
Integrating conversational AI can help the life sciences industry evolve.
Swoop
Why an IT and Medical Affairs Partnership Is Key
IT and medical teams can collaborate and partner to more effectively reach HCPs.