Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Communities

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

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Television

TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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About Swoop

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

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Insights

Communities

Empowering Patients: How Pharma Ads Drive Better Health Outcomes

Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising

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Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

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Communities

Communities | Product Overviews

Swoop

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

Swoop

Real-World Patient Insights on MS Treatment Revealed in New Research from Biogen, MyHealthTeam, and Spherix

“Patient and healthcare provider experience of diroximel fumarate: considerations for selecting disease-modifying therapy,” offers real-world insights into the treatment experience for MS patients.

Swoop

MyHealthTeam Earns 22 Fall Digital Health Awards

Swoop’s commitment to patient advocacy earns top honors

Eric Peacock

Why AI is Fueling the Growth of Patient Communities

Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.

Communities | Patient Insights

Swoop

Patient Reported Impact of Psoriasis and Desired Treatment Outcomes

Understanding the holistic impact is crucial to enabling patients to live more fulfilling lives. For this research presented at the 2025 Fall Clinical Dermatology Conference, 98 members of MyPsoriasisTeam living with psoriasis were interviewed to better understand patient-desired outcomes and help dermatologists develop more effective approaches to treatment. The emotional toll of psoriasis manifests in […]

Communities | Patient Insights

Swoop

Beyond the Diagnosis: Exploring the Emotional, Physical, and Financial Toll of Lung Cancer

This research underscores the urgent need for a more patient-first approach to lung cancer care.

Communities | Patient Insights

Swoop

Patient Reported Impact of Atopic Dermatitis and Desired Treatment Outcomes

AD has a moderate to severe impact on quality of life People living with atopic dermatitis (AD) often struggle with its physical symptoms and mental health toll. This research presented at the 2025 Fall Clinical Dermatology Conference aims to better understand the desired outcomes, concerns, and treatment satisfaction levels amongst patients in the MyEczemaTeam who […]